Here, The Role of TV Media is Very clear- To Break News and also give Analysis... Say, when we talk about cricket: we would expect a good Panel of Ex-Cricketers, Coaches, Aspiring Cricketers... But I have been seeing, the Item Gal who has been Roped in to put some serious Questions to the Guest, who come as Ex-cricket Player... or a Cricket coach... Now the Real Question is: Would you be interested in watching Beauty without Brains...??? I mean, The Leg-work is being done by some other Journo of the channel... and the Questioner is handed over to That Pretty Thingie, before every episode, who is either co-hosting the show or is present as a panel guest... Not even the Producers can say... What has she been roped in for...?? To Break News for Public Interest, To make News for Channel's Interest (TRP game), or to Display Their Beauty for their Own Interest (PR exercise for one's self)... It is little difficult to say... Why do these channels waste there News Anchors on these king of Funny Shows... These News Casters can be put to some different and Important Show... They just look Like "Actor in Supporting Role"... My Father could not understand wether the Item Gal is About to take a Break, or Doing a Ramp walk...? My mother could not understand the need of those skimpy outfits, where the gal can sport the Indian Cricket Jersey, with a pair of Nice Denims... But How can we Forget, that is what the are being paid Hefty amount for--- Skin Show... Ooh La La...
In The name of reality show in that Particular News Channel--- You see two Item Galz contesting for the World Cup Trophy--- It claims to be a Reality Show on Cricket...Whenever there will be India’s match they will be given cricket related tasks. But As usual it is full of Filth, Scripted Controversies, Hooliganism... What are these Kind of Channels upto...? No... really...!!! They Donot want to focus on the Plight of Common Man with the Arrival of BUDGET 2011--- But they want to show, Aam Janta Can save Money **equal to ** the cost of 12 Rasgullaz... and Yess... We have Anchor eating Rasgullas on the Show... Okay, we agree... The Channel is trying to be Creative... But With the Inflow of Creativity, there Should be an Inflow of Content as well...
Instead of Telling us which Bollywood Celebrity charges the most for a movie; Tell us the Strategy to deal with the Black Money Menace... Instead of Giving us the numbers and Statistics on the Indian Economy and its growth; Show us the Development taking Place in the interiors... Instead of showing us the Babez commenting on the Cricket Matches; Let the experts speak on what went wrong in the match and what can be used as advantage for next coming ups...
It's high time that the Channels understand their Standing in Aam Janta's Life... And also the role they Play in People's Life... TV Media will have to take some ownership of their acts and will have to behave responsibly.
The article is nice...but the question still remains, and that is applicable to you too...Are u not watching it??? The thing is, it is two-edged sword...the channel is broadcasting what the people want to watch...and on the other hand, people would complain, but still watch it...the TRPs would prove that...so my question to u as a newsperson is: What is the solution to this vicious cycle?
ReplyDeleteonestly... There are different reasons: why people watch it... I am not saying People don't Like it... I agree with that... But There is this saying... Anything in Extreme is bad... That's what the case here is... and Till you don't watch these kind of Silly shows, How would you feel the importance of Good Shows... There should be a limit to the dose of Programming that should reach the Viewers... Let me tell you, The reality show, that is goin On, on this News Channel... People Just watched it for first 2-3 days... What after That...??? You tell me... Dont you think, TV media has lost the Purpose of Breaking news and Critical News Analysis... EVen if you see the Panel discussions taking Place... We see Channels support a certain Political View (I hope, You Know what I mean...) And as far as TRP is concerned... Let me tell you ... It does not mean that How many People Have watched the entire SHow...?????? IT MEANS: The number of Eyeballs Hit... If you have watched that Particular show for 2 mins, It adds into the TRP... :)
ReplyDeleteTanu this is a very thought provoking article, really admire the way you think because you rather we are the flag bearers of the Change, that will soon come television news.. not many even try to think like you. so i am elated that you are moving in the direction that conveys sensible senstivity, rather impulsive sensationalism. I agree with you and i believe that television needs to learn from the consumer goods companies.. in television we launch a show(product) as experiment and see how people react (TRPs) and then continue or discontinue it.. Lets follow the model of big consumer goods companies..how about doing a good market research.. by finding what people would want to see and at what time and then making products(program or shows) as per their need.. right the idea of a particular show germinates in the channel heads mind, let this idea come from the paople and then channel head making the show with his resources.. probably then people will not be forced to watch whatever is shown.. because now they you and me watch because there are no different options..
ReplyDeleteThe only problem i see in the industry today is...that all the decisions are not taken by ppl like u, but actually the person who has to run the channel...the vicious circle continues, coz after all, who wants to see their show not gettin enuf TRPs and gettin kicked off the network? That is why channels like the one u mentioned resort to gimmicks so that the revenue thru advertising does not end, coz ppl watch these showz, no matter how much they batter ur sensitivity towards an issue or news as a whole...
ReplyDeleteNice blog... Ya, TRP's can never reflect audience's choice, that easily, as it is estimated by the channel heads. Sensationalism off-course attract viewers but it can never HOLD them for long. Creativity of a news channel doesn't mean that just to gain publicity, the true journalism n the fair contribution of good journalist is to be sacrificed. Neither it means that the channel should under estimate the I.Q. level of the general audience. There are still people who relish good shows.. That's what is the reason behind success of non sensational n clean shows, even today. Simple & intellect have a long lasting impression. Media is a strong medium to spread awareness , to build up opinions..It's media which is primarily responsible to frame up tastes of general population. Intellect is demand of day.. Many want change but all can't directly contribute to it.Nice to see that people like you who can really contribute to it also think sensibly n want to be the flag bearers & inspiration for others too.Keep going.. Best wishes of thousands would be there. Regards.
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